The question of course is why would someone want to buy PBN links – Saket Wahi? Is it because they need a way to get ahead in search engine rankings? Is it because they want their sites to be more visible to a larger number of people and therefore generate a higher amount of traffic? Is it because they want to build better relationships with other webmasters? Whatever the reason is, there are certain ways in which one can use these links.
The most obvious method of using PBN links is to buy them. While this can certainly help you climb the ladder of success quicker and easier, it is best not to do this unless you have the time to constantly monitor your link partners’ progress on a daily basis. By purchasing PBN links, you are basically investing money in your future. You could end up being stuck in a bidding war with somebody who has far deeper pockets than you just because you don’t have access to the real deals.
Instead, it is best to use PBN links when they are absolutely necessary. For example, if you own websites or blog sites that are ranking fairly high for a particular keyword phrase, then you should buy PBN links so that you can be seen above other competitors. This will give you a leg up in the eyes of search engines and, in the long run, increase the value of your sites. PBNs also offer you the chance to buy links from quality sites that are only willing to accept credible links.